Sweet Tooth’s: Not the Best Branding Choice

Blogon April 20th, 2011No Comments

Sweet rotten tooth

Sweet Tooth’s used to be an ice cream and dessert place in Alpena. It’s closed now, and I just can’t imagine why; the rotten tooth on the sign sure makes me want to eat lots and lots of sugar.


Godzilla Guards the NYC Fire Department

Blogon February 16th, 2011No Comments

Godzilla guarding the FDNYI saw this on St. Marks Place a month ago: The FDNY fire engine No. 5 has a giant Godzilla action figure glued to the top. See here for a detail shot.

According to The Villager, this fire engine’s mascot is Godzilla. In the ’80s, apparently, a little boy who was rescued gave the fire team a Godzilla doll (this one, perhaps?). Their shoulder patch also features Godzilla storming through NYC — here’s one for sale.

That’s about all the info I could scrape up on this little guy, but it definitely gave me a chuckle as I walked down the street.